Fiat is now releasing details of their new marketing campaign for the 500 Gucci special edition. Featuring Russian supermodel Natalya Sergeyevna Polevschchikova (also known as Natasha Poly), the campaign will be appearing in single and double-page advertisements throughout the year in various publications. After having helped design the car, Gucci Creative Director Frida Gianni also came up with the advertising campaign theme.

The 500 by Gucci was revealed earlier this year at the Geneva Motor Show and it celebrates the 150th anniversary of Italy's unification and the 90th anniversary of Gucci. It's available with two color themes: black exterior with chrome details, and a two-tone black and white interior, or a white exterior with satin chrome details with an ivory and black interior.16-inch wheels are standard along with Gucci pin stripes. It's been on sale in Italy since April and is priced at €17,000, or roughly $24,200 USD. Sales across Europe will begin in July and will be sold throughout the world later in the year.