Talk about "Smart" park.
The 2020 Hyundai Sonata features a new feature called Remote Smart Parking Assist, or otherwise known as "Smaht Pahk" in the company's hilarious Super Bowl commercial. Basically, Smart Park allows the driver to step out of the car and use two buttons on the key to remotely park the Sonata into a tight space. While we think the feature itself is slightly unnecessary, Hyundai's clever marketing team has etched it into the public consciousness simply by using a thick Boston accent and cameos from a few celebrities.
The Super Bowl commercial was a huge success for Hyundai but the company is not slowing down with its advertising for the new Sonata, which now includes a hybrid variant in the lineup. Hyundai's latest commercial is called "Meter Reader" and shows another real-world use for Remote Smart Parking Assist, getting out of a parking ticket.
This latest advertisement shows a meter reader walking up to a blue Hyundai Sonata to write up a parking ticket for an expired meter. But as she starts to write up the ticket, the car begins to creep forward using its Remote Smart Parking Assist. The meter reader is understandably confused but understands the situation when the owner gets her attention and flashes his keys and wishes her a nice day.
On Twitter, Hyundai posted the advert with the caption: "You can't get a parking ticket if your car isn't parked. The all-new 2020 #HyundaiSonata with available Remote Smart Parking Assist."
We'd check the legality of getting out of a parking ticket in your local area but the situation does make for a hilarious commercial. The same actor in this commercial is featured in several others showing off the Sonata's Smart Key feature to his parents and enjoying Hyundai's new complimentary scheduled maintenance, which now includes 3 years or 36,000 miles. Based on the immediate success of these commercials, we wouldn't be surprised to see more ads featuring situations where Smart Park comes in handy.