Completely new cars are coming soon.
We haven't heard from Jaguar in ages. The last noteworthy news was Jaguar Land Rover's (JLR) financial report in May 2022, which was a fairly bleak tome. The Land Rover side of the business is doing exceptionally well, but there's a good chance Jaguar could get left behind.
While Land Rover has multiple new models on the way and a clear EV plan, Jaguar has nothing to offer but a limited-edition purple F-Pace SVR. And to think it was one of the first out of the EV gate with the I-Pace.
Until a recent interview with Autocar, nobody had any idea what Jag's plans for the future were. And it needs to act fast because its entire US range is horribly outdated.
Nick Collins, JLR's Executive Director of Vehicle Programs, recently sat down for an interview with the publication and finally spoke about the British brand's future.
Collins acknowledges that things have been quiet on the Jaguar side, but that it was a deliberate decision. "We had Range Rover, Range Rover Sport, and Defender 130 to launch, and we needed to get that done," explains Collins. "But we've been working like crazy on the new Jaguars with a fiercely dedicated team locked away from distractions."
It seems 2024 and 2025 will be significant years for Jaguar. In 2024 Jaguar will show the world what it has been working on, and in 2025 these cars will be delivered to customers.
Although he confirmed that more special editions are coming, Collins also revealed a saddening development. Jaguar has long been synonymous with the V8 engine, but that will end soon. "Next year we will celebrate 75 years of Jaguar sports cars by doing something special with the Jaguar F-Type. It will be our last-ever V8 sports car. Maybe it will be like the old Land Rover Defender and have a bumper year."
It was also revealed that an entirely new range had been signed off and that Jaguar would not be sticking to its traditional design cues; these all-new cars will be "a copy of nothing." Collins also pointed to the complete redesign of the Defender and how the team behind it wasn't hindered by the old Defender's iconic design.
As for when we'll see a concept car, Collins is hesitant to reveal too much. "I love concepts, and this is certainly an idea we've talked a lot about, and maybe we will do something. But in line with everything else about this new Jaguar project, we will have to 'Reimagine' how we do it."
According to Collins, Jag's new range is currently in the final maturation phase which deals with practical things like aerodynamics and cooling. The new range will not use third-party suppliers but will instead rely on existing deals it has in place. That likely means shared powertrains with BMW, as per the new Range Rover and Range Rover Sport.
"As for prototypes, they will be running in the next couple of months, using Range Rover Sport bodies," said Collins. We'll bring you all we can as developments slowly take shape.