Just as soon as we've finished cleaning up the confetti and wrapping the leftover cake following Jeep's 80th Anniversary celebration in September, the rugged off-road brand already has more to share, releasing an all-new trim for its midsize Cherokee model line.

The 2021 Jeep Cherokee Latitude LUX offers premium trim, standard advanced safety features, and available 4X4 capability at a reasonable price. No, it's not the highest trim level available; that honor belongs to the High Altitude, and there are another two models - the Limited, and the Trailhawk - between them. But it does manage to find a new sweet spot between premium features and an attractive price tag.

"The new 2021 Cherokee Latitude LUX truly enhances the Jeep lineup and is a direct reflection of what our customers want and value the most in their vehicle - everyday practicality, exceptional comfort, with outstanding ride and handling characteristics," says Jim Morrison, Head of Jeep Brand.

The Latitude LUX comes well-equipped with heated Nappa leather seats heated steering, remote start, a windshield wiper deicer, and a Uconnect infotainment system with standard Apple CarPlay and Android Auto. Customers can also add a panoramic sunroof, premium nine-speaker Alpine sound system, and a larger 8.4-inch touchscreen display.

A Comfort and Convenience Group adds niceties like a security alarm, power liftgate, auto-dimming rearview mirror, air dual-zone automatic climate control, universal garage door opener, and 115-volt power outlet. As standard, the Latitude LUX's safety suite comes with forward collision warning, LED lights, blind-spot monitoring, rear cross-path detection, lane departure warning, lane keep assist, and rain-sensing wipers.

Power in the Latitude LUX comes from a standard 3.2-liter Pentastar V6 producing 271 horsepower and 239 lb-ft of torque. The Pentastar is a stalwart workhorse in the FCA engine lineup, and in this application, it delivers 29 mpg on the highway and best-in-class towing capability of up to 4,500 pounds. A 2.0-liter turbocharged four-cylinder is also available, delivering 270 hp and 295 lb-ft of torque.

Pricing for the 2021 Cherokee Latitude LUX starts at $30,145 for 4x2 and $31,645 for 4x4, and it's already available to order now.