New Jeep Concept Celebrates 20 Years Of Rubicon

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Coming soon to the Easter Jeep Safari.

The Easter Jeep Safari, the world's largest gathering of Jeep fans, is less than one month away. Held from April 9-17 in Moab, Utah, this event is where Jeep reveals a slew of new concept vehicles to the world. Last year, the American automaker showed off its first all-electric concept called the Magneto. This year, Jeep needs to step up its game, which is why the company has already teased three incoming concepts.

The latest teaser is clearly based on the 2022 Jeep Wrangler, specifically the off-road-focused Rubicon trim level, named after the Rubicon Trail in Moab. We can clearly see the number "20" on the hood decal, likely referencing the 20th anniversary of the Rubicon trim, which debuted back in 2003.


The "20" might be the most obvious hint, but look a bit closer towards the center of the hood and you'll spot a blurry "392" emblem. This suggests that Jeep's latest concept will be based on the V8-powered Wrangler Rubicon 392. As a reminder, the Rubicon 392 is the most powerful production Wrangler of all time, with a 6.4-liter HEMI V8 producing 470 horsepower. We could easily envision Jeep offering a 20th anniversary edition for the 2023 model year, based on the company's most powerful Rubicon model ever. Of course, not every Easter Safari concept reaches production, but this one seems like it could.

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In addition to the 20th anniversary Rubicon, Jeep already teased two other concepts coming to this year's Easter Safari. These include a concept based on the latest Grand Cherokee (possibly the plug-in hybrid 4xe model) and another based on the Gladiator pickup truck. The latter teaser is made up entirely of QR codes, hinting at some new scanning method from Jeep Performance Parts. Since it was only shown as a design sketch, we doubt Jeep's upcoming all-electric crossover will make an appearance at the event.

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