Jeep's new "Desert Rated" badge will crop up on the Wagoneer and Grand Cherokee, a report says.
Jeep's new "Desert Rated" badge, which premiered with the new Jeep Gladiator Mojave, is expected to make its way onto plenty more vehicles before all is said and done. Naturally, that will include the famously rugged Jeep Wrangler, as we reported last week, but the next two vehicles set to receive the badge might not be so predictable: the Jeep Grand Cherokee, and the yet-unreleased Jeep Wagoneer.
That's according to MotorTrend, based on intel from some unnamed sources within FCA. Those same sources say that the smaller Jeep Cherokee could also receive the Desert Rated badge in the future.
The Jeep Wagoneer and next-generation Jeep Grand Cherokee are both expected to arrive in time for the 2021 model year.
Jeep's new Trail Rated badge is different in focus from the established Trail Rated one, but the core concept is the same; to earn it, a vehicle has to pass multiple tests related to its desert-running capability. That includes how well it can deliver traction over loose surfaces like sand, its desert maneuverability, and its ground clearance. But where "Trail Rated" denotes a vehicle that's been certified for low-speed off-roading over muddy or rocky trails, "Desert Rated" corresponds to off-road performance of a faster sort.
Jeep's "Desert Rated" will accompany at least two different model badges - Mojave and Deserthawk - much like how the "Trail Rated" badge has been deployed. We'd expect "Mojave" to apply primarily or solely to body-on-frame vehicles like the Wrangler, Gladiator, and Wagoneer, while Deserthawk adorns unibody vehicles like the Cherokee and Grand Cherokee, but that's conjecture at this point.
Granted, it could be some time before we learn the answer to that question; the Jeep Wrangler Mojave still has yet to debut, and FCA will most likely want to show that model before introducing additional Desert Rated models.