And chances are Jeep won’t have any problems selling lots of them.
As with any vehicle, the more features you check on the order form the more expensive the final price tag will be. Obviously the price increases are much more on some vehicles as opposed to more basic economy cars, but still, it's amazing just how fast those features add up. Take the 2019 Jeep Wrangler, for example. Or more specifically, the upcoming Moab edition. According to leaked pricing information obtained by JL Wrangler Forum, the soon to go on sale Jeep Wrangler Moab Edition will carry an MSRP of $51,200, not including $1,495 for destination. Do the quick math and that's, at the very least without any other potential options, $52,965.
For comparison's sake, a base model 2018 Ford Expedition XLT has an MSRP of $51,790, not including destination. A four-door Wrangler Unlimited is now just as expensive as the entry-level Ford Expedition? That's actually nothing new. The previous generation Jeep Wrangler Unlimited easily surpassed the $50k mark when loaded up with features and option packages. Despite that hefty price tag, Jeep won't have any problems selling the new Wrangler Moab. So, what does the new Moab package offer for that kind of dough?
Steel Mopar Rock Rails, steel front bumper, front and rear black tow hooks, 17-inch wheels with a black finish, a new Moab hood decal, dual-vented Rubicon hood, body color hardtop, LED lighting group, premium leather interior, 9-speaker audio system, the Sky One-Touch power top, and heated front seats, steering wheel, and remote start are among just some of the standard items.
Power will come from the familiar 3.6-liter V6 with 285 hp and 260 lb-ft of torque and is linked to an eight-speed automatic transmission. It also comes with a limited slip rear differential and buyers can also choose from nine exterior colors. A couple of images, shown below, showing the new Jeep Wrangler Moab leaked a few days ago, so it's really only a matter of time until Jeep has an official unveiling. The Wrangler Moab will also be the first of likely many special edition variants.