It's time for the executive sedan to be brought up to date.
We love the Kia K900, but its sales figures outside of South Korea show how slow people are catching onto how wonderful it is. The K900 meets all the standards of a luxury executive sedan but without the German badge tax. It's a big, fast, premium luxury barge to be compared with BMW's 7 Series and the Mercedes S-Class but with a starting price under $60,000. That's not been enough for the K900 to get a grip on the US market, and only 305 units were sold in 2020.
The K900 arrived in 2018, and a facelift followed in 2019. However, a proper redesign appears to be on the horizon, and spy shots are starting to leak out. Based on those, automotive artist Nikita Chuiko gives us an idea of what to expect.
Kia's build quality for the K900 is excellent, and the large interior sports high-end materials and the best of Kia's technology throughout. It's packed with features that brands like BMW and Mercedes charge an arm and a leg for and is powered by the excellent 3.3-liter turbocharged V6 developing 365 horsepower shared with the Kia Stinger. Right now, though, it lacks the fresh design language Kia is spreading through its range. By applying Kia's current styling and the new badge to what we know of the next generation, Chuiko shows how handsome the K900 could become.
Most noticeable are the more expressive grill and headlights, and the heavily stylized rear lights. The rendering is likely close to how the finish products look, and we have no doubt that the chrome around the lights will be dropped. Overall, the projected new look does justice to the K900 while bringing it in line with the current Kia range but without going over the top. We hope the next version looks as good as this and makes it more attractive to American luxury car buyers as the K900 deserves to be on their radar.