New Lamborghini Customers Face Ridiculously Long Waiting List

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With a brand-new range-topper on the way and overflowing order books, Lamborghini's future is looking bright.

Luxury car manufacturers seemingly have no reason to be concerned about their immediate futures, with most of the players in this segment posting record earnings and massive profits through 2022. Ferrari isn't worried about a tough economy at all and Bentley says that 2022 is its most profitable year ever. And, thanks in large part to the sales success of the Urus SUV, Lamborghini is also doing exceptionally well, but there's a downside to this success. New Lamborghini customers are in for an agonizingly long waiting period of up to 19 months, as confirmed by the company's CEO.

With such high demand for its products, perhaps it's no surprise that there is serious talk about taking Lamborghini public with an initial public offering (IPO) on the Frankfurt Stock Exchange, with a mooted value of up to $15 billion within the next 18 months.

2023 Lamborghini Huracan Tecnica Front View Driving Lamborghini 2020-2022 Lamborghini Huracan Evo Side Perspective Driving Lamborghini 2020-2022 Lamborghini Huracan Evo Side Angle Driving Lamborghini
2023 Lamborghini Huracan Tecnica Front View Driving
2020-2022 Lamborghini Huracan Evo Side Perspective Driving
2020-2022 Lamborghini Huracan Evo Side Angle Driving

That 18-19-month timeframe is about as long as the waiting period for a new Lamborghini stretches. According to a FOX Business interview with Stephan Winkelmann, CEO of Lamborghini, this is due partly to strong demand for the Urus, along with lots of interest in its upcoming range-topping model. Customers also increasingly demand higher levels of personalization in their cars, for which Lamborghini can charge premium prices to drive an even higher profit margin.

Lamborghini's planning includes a revitalization of its model range, starting with the all-new V12 hybrid supercar which will replace the now-defunct Aventador at the pinnacle of its range early in 2023.

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Details about the mechanical layout and appearance of the new supercar have still not been revealed, but that didn't deter 3,000 very wealthy customers from placing pre-orders before anything concrete was even known about the new car.

Along with the pre-existing order book for the other Lamborghinis, this should be enough demand to tide the company over until at least 2024. In turn, the profit made from all these sales will allow Lamborghini to apply meaningful updates to the Urus, likely adding yet more power, and developing the Huracan's upcoming replacement to perfection as well. Suddenly, that $15-billion IPO rumor makes a lot of sense from an investment standpoint.

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