Quattroporte

Make
Maserati
Segment
Sedan

Maserati CEO Davide Grasso has shared new details about the forthcoming Quattroporte replacement, which will arrive as an all-electric luxury entrant to rival the Porsche Taycan and Mercedes EQS Sedan.

Grasso told Autocar that the latest model would use Stellantis' STLA Large architecture and would also be the first Maserati ever to be offered without a traditional gasoline-powered model. The current Quattroporte (and the hardcore Trofeo) aren't the greatest luxury sedans, but you can almost forgive them their foibles because they've got such characterful engines.

Without a soulful V6 or V8 under the hood, does an electric Quattroporte stand a chance? Grasso seems to believe so, remarking that it will have seductive good looks that are "unmistakably a Maserati." However, he also described the newcomer as a "disruptive design project," which could mean the new Quattroporte will take inspiration from the latest Granturismo.

The current generation has been styled as a traditional luxury sedan, but rumors have suggested the Quattroporte will be reborn as a four-door coupe, like the 8 Series Gran Coupe.

This would make a lot of sense, as the new model will also replace the smaller Ghibli and therefore be more compact than the existing Quattroporte. Despite that, the electric successor will be closer to the current model in terms of luxury, with Grasso stating that he has no interest in targeting sales volume.

"We're making the choice of not doing that. As a luxury brand, you want to choose what not to do, and then you choose what to do. This is not where I'm going to play. We are not for everybody. We are for those that are willing to pay a premium to have a unique performance and luxury experience," he remarked.

This approach has become common in the upper echelons of the automotive industry, with Mercedes-Benz taking a similar approach with its new business strategy. It seems to be working for Maserati; the once-ailing brand is finally on a successful path.

As per the report, there's a good chance the new Quattroporte could be closely related to the all-electric Giulia from Alfa Romeo. This model will likely also employ the STLA Large platform and could offer as much as 986 horsepower. If that's the case, we can expect some variants of the electric Quattroporte to produce even more power, as there's no way Stellantis would allow a lesser Alfa to best a Maserati model.

As the Quattroporte will arrive as an electric-only model, it's unclear whether it will adopt the 'Folgore' designation given to differentiate Maserati EVs from their ICE-powered siblings.

The large luxury sedan isn't the only Maserati that will go electric in the coming years. Soon, the aging and lackluster Levante will be replaced with a battery-powered successor that could have as much as 745 hp on tap.

A streamlined lineup made up of a halo supercar, sophisticated grand tourer, luxury sedan, and two crossovers will cater to most needs in the luxury segment without diluting the brand name. With volume no longer a concern, Maserati can focus on building plush electric cars for discerning customers.

"We have freed ourselves up from thinking about volume," added Grasso. "Volume is a consequence of what we do. The driver is profitability because, without profitability and quality, luxury doesn't exist."

As for cost, we wouldn't be surprised if the new Quattroporte EV pushes far beyond the current $108,400 starting price.