It blurs the lines between the digital and physical worlds.
It's not much more than a month to go before the all-new Mercedes-Benz S-Class is unveiled. In the buildup to this event, Mercedes has been teasing the flagship sedan, but with a clear focus on the cutting edge technology that has been incorporated.
Already, we've had a look at the amazing MBUX system and an emphasis on rear-seat safety. With that initial MBUX reveal, we first heard about the new augmented reality head-up display (AR-HUD) that will be available in the BMW 7 Series rival, and now, a new clip of it has been shared by the automaker.
As its name implies, AR-HUD introduces a much more realistic and immersive experience for the head-up display, which is said to do a better job of blending in with its surroundings.
In the clip, there are clearer animated indicators of the distance from the car in front of you and markers of the side of the road as you turn into a bend. When the navigation system is in use, floating arrows provide additional guidance for the driver. While some of these looked a bit distracting, we loved the night-time markers that give you a better warning of an upcoming sharp turn than ordinary, physical road signs.
Another neat trick is a floating location symbol that grows larger as you approach your destination. That will be useful in helping drivers to avoid missing their stop and needing to backtrack awkwardly. It seems like a fully functional implementation of the concept technology that Jaguar debuted several years ago but has yet to realize.
Along with the AR-HUD system, the latest S-Class can also be specified with up to five digital displays throughout the cabin, including the much larger central infotainment screen. This screen explains why there are 27 fewer hard keys than in the current model. Another example of Mercedes pushing the envelope is the 3D driver display that achieves a three-dimensional effect without the aid of 3D glasses.
The digital and physical worlds blend seamlessly in the new S-Class and we can't wait to see this special sedan in all its glory in September.