New NSX Is Awake, Things are Heating Up

Commercials

Tea anyone?

It was in 1989 when Lexus launched their new LS400 in the US with an ad showing it balancing a pyramid of wine glasses on its hood while running on a dynamometer. More recently, Lexus showed an LFA’s exhaust being used to break wine glasses, definitely a clever marketing trick. But now Honda has decided to have the concept version of the soon to be reborn NSX one-up its rival with a new video out showing the car’s exhaust boiling tea kettles.

It's a slightly odd idea for a video, but the NSX's sound comes through loud and clear, and that is definitely a treat.

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