With a 2.1km track.
Car manufacturers have been forced in recent months to rethink the way they do business, with lots of brands offering virtual showrooms and events. This transition will apply to most markets, but right at the top, buyers will still seek a more personalized and special experience. Porsche knows this all too well. Looking to buy a new Porsche 911? Or do you simply want to take the new Taycan for a spin? Porsche's Experience Centers are dotted around the globe, offering customers an intimate experience that few other brands can match. Porsche runs these centers in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Hockenheim, and Franciacorta, and has recently announced the opening of its ninth venue in Chiba prefecture next to Tokyo in Japan.
This new Experience Center will feature a circuit track, a dynamics area as well as an off-road track for the brand's SUVs. Specialist instructors will be on standby to learn about advanced driving theory and techniques, and there will even be a realistic racing simulator setup. For the hungry, Porsche offers a coffee lounge and full restaurant. Possibly the coolest part of the whole setup is the 2.1km track that reproduces famous corners from race tracks across the globe, including the famed Nurburgring, and our own Laguna Seca corkscrew.
Porsche is just as excited to get the ball rolling on this project: "Porsche is all about unique customer experiences and our worldwide Porsche Experience Centers embody this approach which cannot be found elsewhere in the automotive world," says Detlev von Platen, Member of the Executive Board, Sales and Marketing at Porsche. "Our Japanese customers love the sportiness and exclusivity of our products - with the new Porsche Experience Center, they will get a great location to live this passion and share it with others."
The Japanese market has always been fond of the Porsche brand, so it's good to see the manufacturer show the country some love. The new Experience Center will open in 2021.