New Subaru President Wants To Enhance Sporty STI Models

Industry News / 7 Comments

Of course, a hybrid SUV and autonomous tech is also in the works.

Subaru's former CEO, Yasuyuki Yoshinaga, stepped down after the company admitted to cheating in emissions testing. His replacement, Tomomi Nakamura, has just announced his five-year business plan to boost the company's US market share and global sales, and invest in next-generation technologies. The plan is called "STEP," which stands for speed, trust, engagement and peace of mind. That "speed" part sounds interesting to us.


According to Automotive News, the five-year plan is set to run through March of 2026, with several important goals including lifting sales by 18% to 1.3 million vehicles globally. In Subaru's largest market, North America, Nakamura is targeting a 20% sales increase from 770,000 to 920,000 vehicles. Some specific parts of the plan include the introducing a new hybrid vehicle and global SUV in the early 2020s, evolving the Dynamic X Solid design language into a "bolder" look, enhancing sporty models and including an STI tuner line, delivering level two autonomous highway driving by 2020, and offering connectivity in 80% of vehicles by 2022.

Of course, our favorite part of this plan involves the bolder styling and enhancement of Subaru's sporty models. The WRX is still very competitive, but we have been begging Subaru to introduce a new version of the STI. Under the company's new leadership, we may even see an expansion of the STI name for the first time ever in the US.


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