Dealership

New Survey Finds Buick Buyers Just As Satisfied As Mercedes Owners

So what does all the extra dough get you?

JD Power has been one of the unsung heroes of the car buying experience for 30 years now. Thanks to its customer satisfaction survey, it pressures manufacturers to deliver the goods to customers via dealerships that adhere to high standards. By quizzing customers on their purchase experience as well as the dealer they purchased it from, JD Power then ranks automakers according to a score derived from the questions they ask. According to Automotive News, some interesting brands made the cut.

Buick was the largest surprise of the bunch, breaking a score of 809 on JD Power’s 0-1,000 score range to lead the pack of mass market auto brands. This was enough to dominate the last top contender, Mini, with its score of 797. As for the rest of the large volume sellers, Chevrolet was third with a score of 789, GMC was fourth after netting two points less than Chevy, and fifth place saw Subaru and Volkswagen tie for 775. According to the industry news publication, Buick has been on fire, becoming the first domestic brand to take the number one spot in Consumer Report’s Annual Auto Reliability Survey. Shockingly enough, we may soon have to replace Lexus with Buick as the household name in reliability.

As one would expect, the extra money spent on luxury cars should translate over to satisfaction, but as JD Power has found, that isn’t always the case. While top contenders received great scores, some of the lower performers needed help. Porsche, an automaker that’s picking up plenty of steam, topped the list once again with a score of 824. Infiniti, which garnered a score of 815, trailed Porsche only marginally but things start to get bad after that. Mercedes, the luxury car brand of luxury car brands, only got a score of 809, on par with Buick. BMW, Cadillac, and Lincoln all trailed Mercedes with scores of 807, 807, and 806 respectively.

Considering that JD Power’s survey concerns itself mainly with the buying experience, we would still buy the better car regardless of the buying experience. One lasts a moment, the other lasts years.

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