New Toyota Crown Revealed In Three Other Body Styles

Reveal / 11 Comments

You will eventually get to choose exactly how wild you want your crown to be.

Toyota recently unveiled the all-new 2023 Crown, and the response has mostly been positive. Toyota's Avalon replacement sits somewhere between a sedan and an SUV with a hint of coupe. It still has the same basic design as a sedan, but it rides higher off the ground and has a coupe-like roofline.

The one thing you can't call it is boring, which means Toyota's design department took Akio Toyoda's instruction about not building dull cars to heart. During the Crown's live unveiling, Toyota made another surprise announcement. The Crown nameplate will not be used for just one body style. Instead, Toyota introduced the Crown in four different body styles.

Toyota
Toyota
Toyota
Toyota

According to Toyota, all four versions of the Crown will eventually be sold, but it did not indicate which models would end up in the USA.

The Crown sedan will hit the USA in 2022, but it will eventually be available in four so-called "types". This includes the Crossover Type (the sedan launched in the USA), Sport Type (the red SUV above), Sedan Type (a more traditional sedan design), and Estate Type (a wagon-style Crown that also looks like an SUV). Toyota's commitment to blending different body styles is obvious throughout the Crown lineup.

Each of the four cars will eventually serve a unique purpose, while the first Crown has been put in charge of carrying the brand until these new models arrive.

Toyota
Toyota
Toyota
Toyota

We've seen the SUV before. It was hidden in plain sight at a Toyota media briefing in late 2021, showcasing 16 new EVs.

Toyota says the sedan will cater to chauffeurs, while the large SUV will cater to those who need more space. The sporty mid-size SUV will be the best one to drive. While the sedan is aimed at chauffeurs, it's the closest in execution to the outgoing Avalon. It seems Toyota is not ready to give up on the sedan just yet.

No other details were provided, but the three additional models will likely use the same TNGA platform and powertrains as the Crown sedan launched in the USA.

Toyota
Toyota
Toyota

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