For an age the Beetle has been the ideal girl-car. Now it seems, men have adapted to the model’s new muscular lines.
For some, the bug always has and always will be a cutesy girl's car, but it seems VW's mission to attract more men to the model for the 2012MY has paid dividends. When designing the car, Tim Mahoney, VW's chief product and marketing officer in the U.S., said "One of the goals, obviously, was to potentially attract a more-balanced buyer group. We're seeing that happen." According to VW, since the 2012 Beetle went on sale in September, 43 percent of US buyers have been men, up from 29 percent the previous year.
A more masculine, sporty sheetmetal has certainly helped to put the Beetle pack on guys' radar. As well as a more chiseled design, there have also been a few commercials aimed at male audiences. Interestingly, men seem to also like diesel power, with 70 percent of oil-burning Beetles going to the guys. Which should be music to the ears of the German automaker, who have penciled in the 2013 Beetle TDI for later this summer and who will be expecting a vast improvement on the pitiful 1,303 units sold last month. Photos displayed are of the 2012 Volkswagen Beetle.