Newly Broken Porsche Sales Record Indicates SUV Boom May Be Slipping


SUVs are no longer the fastest growing sellers in Porsche's book.

Just as it usually takes a multitude of small things going wrong for a single catastrophe to happen, a number of strategic upturns can lead to record-breaking success. That’s just what Porsche has experienced in the first six months of 2017 as it announced its best two quarter sales streak in its history. And who can blame buyers from staying away from such an attractive lineup, with everything from the 911 and 718 Cayman to the Panamera and useful Macan being such good cars?

As we’ve grown to expect, it’s the Macan that did most of the legwork here, keeping its position as the highest volume model in Porsche’s lineup. Enthusiasts will be happy to know, however, that it’s not just the crossovers that are making a killing. Turns out well-heeled buyers are just as ecstatic about the Porsche Panamera and its new attractive rear end and are snapping it up quickly. Though it trails the Macan by a considerable amount, the Panamera was the strongest grower in Porsche’s lineup, achieving a sales increase of 54% within the first six months of the year. Of course, this can be attributed to the fact that the new Panamera was just released and numbers tend to spike during those times.

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“The enthusiastic response from customers has been overwhelming. The plug-in hybrid versions and the new Sport Turismo version of the Panamera will provide us with even more momentum”, explains Detlev von Platen, Member of the Executive Board for Sales and Marketing. “The highly attractive products and unique brand experience that Porsche offers are the foundation of our success.” As it was mentioned before, the Macan and new Panamera only represent two pillars to Porsche’s recent success, but there’s more to it than that, and it's not just the 911 GT2 RS or 718 twins that get the credit (at least not yet). That would be the booming luxury car market in China that shows no signs of stopping.

With an 18% increase to 35,864 vehicles, China has established itself as the single largest market for the automaker, with the US trailing, having consumed 27,568 Porsches in the same time period. With that kind of demand from China, it’s no wonder Porsche felt the need to make a long-wheelbase Panamera.