GM's big announcement is great news for truck lovers.
It was back in 2013 when GM launched the current generation Chevrolet Colorado and GMC Canyon midsize pickup truck twins. Their only main rival was the Toyota Tacoma and, perhaps, the Nissan Frontier. The Ford Ranger was gone, with the Blue Oval believing the segment was not worth the investment. Times have certainly changed. With the reborn Ranger and updated Tacoma out there, GM needs to look beyond the recently revealed mild update the Colorado and Canyon are set to receiving for 2021.
The automaker has just announced a $1.5 billion investment for the next-gen midsize trucks, with $1 billion of that amount earmarked for its Wentzville, Missouri truck plant. Wentzville currently builds both trucks and the money will be used to upgrade its facilities, including new machines, conveyors, controls, and tooling.
GM, however, refused to offer any specifics about the new trucks themselves at this time. "Through this investment, General Motors is making a firm commitment to the State of Missouri, the City of Wentzville and the GM Wentzville team," said GM President Mark Reuss. "This is part of our comprehensive strategy to invest in growth areas and strengthen our U.S. manufacturing base. GM sells more pickups than any other automaker and we have aggressive plans to build on our strengths."
The automaker also said the plant currently employs 4,268 people and the plan is to "retain about 4,000 good-paying jobs" there.
It should also be noted that the state of Missouri had to pass a $50 million tax break for GM earlier this year to guarantee the plant's continued presence there. Wentzville also builds the Chevy Express and GMC Savana work vans, though no mention was made in the press release about their respective futures. Since the current generation Colorado and Canyon hit the market in late 2013, more than 700,000 combined examples have been sold in the US.