Next Mazda2 is Going to be For the Ladies

by Jay Traugott Design / 24 Comments

"Alllll riiiight. Giggidy."

Despite being a solid car that's both basic transportation and fun to drive, the Mazda2 has never been a huge success. Part of the reason is that it's awfully similar to the Ford Fiesta, even though the 2 has a cheaper base price. Still, Mazda is pressing ahead with a redesign that's due to arrive in Asian and European showrooms next year. Its US future remains unknown. And in an effort to boost sales of the next-gen model, Mazda is aiming towards female buyers.

Apparently guys don't dig the car that much. So how is this new Mazda2 going to be more ladylike? The automaker's European design boss has stated that since "the car is much more profitable in Asia than it is in Europe and has therefore been designed to appeal to a predominantly feminine customer base." With this news, it's becoming even more doubtful the new Mazda2 will go on sale stateside.