Nissan and Eau Rouge Fighting Over a Name

Industry News

Belgian Formula 1 track is fighting Infiniti's trademark request.

Sinceits unveiling at the Detroit Motor Show last year, enthusiasts have beenhailing the Infiniti Q50 Eau Rouge as one of the best things to come from thecompany in quite some time. This became especially true once it was confirmedthat a production model would be fitted with the manic Nissan GT-R's engine.But apparently, this enthusiasm isn't shared by everyone. The Spa-Francorchampscircuit in Belgium, which is home to the car's namesake, says thatNissan wants "to steal the brand from the circuit."

When Nissan applied to trademark "Eau Rouge" for its upcoming performancesedan, representatives of the track announced they would contest itsappeal. Speaking to Bloomberg, director of Spa-Francorchamps, Pierre-AlainThibaut, said “We consider it exactly the opposite of fair play.” The track obtained a European Union trademark for the name last April, and isexpected to contest the US application when it opens up for complaints onNovember 4.

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