First-quarter results are in, and there are some surprises.
With all the April Fool's jokes doing the rounds yesterday, April 1 sometimes slips the mind as an important date for other reasons. It marks the start of a new quarter of the year, and with the start of a new quarter come the sales figures for the preceding one. And Nissan's figures make for remarkable reading.
In the period from January to March of this year, sales of the 370Z dropped through the floor, likely due to customers waiting to see what happens next with the 400Z. Whatever the reason, a drop from 561 units in the same period last year to 28 this year has allowed the GT-R (itself down by eight units) to outsell the cheaper sportscar with 50 units finding new homes.
There are currently rumors of one more GT-R update for the R35 generation before an all-new model arrives, but whether these rumors prove to be true or not, the 370Z has had its time in the sun and is clearly not a popular offering anymore. But what about the rest of Nissan's product offering?
On the whole, there's good news. For 2021's first quarter, Nissan shifted a total of 285,553 vehicles, an increase of 10.8 percent versus the same period in 2020. The Nissan Sentra contributed quite a bit to that increase, jumping from 23,879 units sold in the first quarter of 2020 to 37,238 units in the same period of this year.
The Rogue also did quite well this quarter, achieving a total of 86,720 sales compared to just 59,716 in the same period a year before. Interestingly, luxury arm Infiniti didn't do as well, dropping from an overall total of 25,558 units sold in the US from January to March 2020 to 19,071 units this year so far. Luxury car sales for the entirety of last year boomed, so we expect to see Infiniti's second-quarter results this year to be lower than those of 2020. Still, some analysts have predicted that the luxury car market will continue to blossom over the next three years. Either way, Nissan has weathered the storm of last year quite well, but the ancient 370Z is certainly ready for retirement.