Could other automakers follow suit?
Car dealership test drives are close to useless. Dealers want the least amount of miles to go on a vehicle before its sold, so test drives tend to be short. That's why we like to spend at least a week with a car to get to know it before submitting a review. Even better, we never have a pushy salesman in the back seat of a Nissan Kicks or Titan trying to persuade us it's the perfect car for our lifestyle. To that end, peer-to-peer car-sharing service Turo and automaker Nissan have come up with a solution.
An extended test-drive experience hosted by Turo has been announced to run in three test markets: Los Angeles, Northern New Jersey, and Salt Lake City. Bookings can be scheduled on Turo for a few hours, a day, a weekend, or longer. The cars are provided by independent Turo hosts as well as participating Nissan dealerships to provide like-new or late-model vehicles for test driving.
To top the idea off, Nissan is also offering eligible customers $300 toward the purchase of a new or certified pre-owned Nissan vehicle within six months of their test drive. However, the scheme has added benefits for Nissan than getting prospective customers into the driving seat of its cars right now.
Nissan is also looking into the rise in peer-to-peer sharing and how it might influence major purchases for customers in the future. "This is the test drive of the future. The more time that people can spend with a Nissan vehicle, the better," said Tyler Slade, managing partner, Tim Dahle Nissan, Salt Lake City. Dealers do know the limitations of short test drives, and Dahle goes on to say that "You just can't experience everything that our vehicles have to offer, especially new technology, with a drive around the block. Customers feel more confident about a major vehicle purchase when they can live with a car."