An alternative method to automobile assembly.
We have to give Nissan credit for this one. In their efforts to further promote the solid-selling Juke crossover, they've put together this clever commercial. Called 'Built to Thrill', we found ourselves entertained as we watched a Juke being assembled beginning in mid-air and later completed underwater. Realistic? Not at all, but it's still pretty cool. Would we buy a Juke simply because of this clever bit of advertising? No, but we're still suckers for that Juke R.
If that were ever to be produced, then a commercial such as this one wouldn't be necessary. Selling a Juke with a turbocharged 3.8-liter V6 under its hood isn't hard.