This happens to be a cause worth fighting for.
If you're the owner of a Nissan Titan, then this message is for you. The automaker has officially put a call out to these owners as part of its Calling All Titans campaign to help the National Park Foundation. Starting now until February 8, Nissan says it will match any National Park Foundation donation 2-for-1, up to a total of $200,000. Every donation will, of course, be used to help protect and preserve America's national parks.
The Calling All Titans campaign kicked off last September when it teamed up with Habitat for Humanity, the American Red Cross and the National Park Foundation. Nissan has already donated $1 million to each organization and it continues to promote local volunteer opportunities for each one by hoping to get Titan truck owners involved.
"We have seen that Titan customers are the kind of people who want to get the job done and leave their world better than they found it," said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. "Be it conservation of the outdoors, contributions to local charities or simple acts of kindness, there is a natural desire among pickup truck owners to take action when help is needed."
At the moment, the philanthropic focus is on the National Park Foundation and Nissan has learned that Titan owners are often outdoor enthusiasts. Nissan wants to the donated funds to specifically be given to the Service Corps, the people who undertake all of the critical trail and park restoration projects. It can be grueling work and every dollar matters.
"From the grassroots efforts of our local dealers to the great work being done on a national scale, Calling All Titans gives us a meaningful way to connect the capabilities of our Titan truck with our current and future customers – the Titans of our world - answering the call when they see a need," said Tucker. Titan owners who would like to donate can follow this link to a special National Forest website set up for this very purpose.