Popular Tags Cars

Nissan Offering FREE Upgrade On Frontier And Titan Right Now

Sales / 4 Comments

Will this bring in more buyers?

The Nissan Frontier is a dinosaur by today's automotive standards and yet it remains a strong seller for the Japanese automaker. Go figure. Perhaps it's because the Frontier is a no-nonsense, mid-size pickup truck that lacks many of today's advanced technologies. Truck people like basics. The full-size Titan, however, has been struggling to gain solid footing in the truck wars dominated by Detroit. If you recall, the Titan XD diesel is not expected to return for the 2020 model year or, at least, its Cummins V8 won't.

Nissan has yet to make an official announcement but CarsDirect has uncovered an interesting offer the automaker has authorized its US dealerships to make this month. This latest incentive is a free Midnight Edition upgrade for both the Frontier and Titan this month, valued at $995 and $1,250, respectively.

2012-2019 Nissan Frontier Front Angle View via Nissan
2012-2019 Nissan Frontier Rear Angle View via Nissan
2012-2019 Nissan Frontier Side View via Nissan
2012-2019 Nissan Frontier Badge via Nissan

For the Frontier, the Midnight Edition Package on the SV 4x2 Crew Cab, which carries an MSRP of $30,780 with destination, adds a blacked-out grille, door handles, step rails, and special 18-inch wheels. According to Nissan, those upgrades alone are worth $2,495. Although this sounds like a good deal, for the same $30k or so one could buy a brand-new Ford Ranger XLT instead.

CarsDirect also points out Nissan is offering up to $4,495 in savings for the Frontier in various parts of the US, which includes up to a $2,000 rebate, $1,000 in available bonus cash, a $500 "Red Tag" bonus on some inventory, as well as the Midnight Edition upgrade. Will the latter incentive alone be enough to boost sales? Unknown at this time, but Frontier sales still remain quite strong, which is remarkable given that it was last redesigned in 2005.

You Might Also Like
2020 Chevrolet Corvette Coupe Vs. Convertible: The $7,500 Question Answered
2020 Chevrolet Corvette Coupe Vs. Convertible: The $7,500 Question Answered
Ugliest Crossovers Of The 21st Century
Ugliest Crossovers Of The 21st Century
2012-2019 Nissan Frontier Dashboard via Nissan
2012-2019 Nissan Frontier Infotainment System via Nissan
2012-2019 Nissan Frontier Engine via Nissan
2012-2019 Nissan Frontier Roof Rails via Nissan

For example, Nissan sold a total of 5,888 Frontier last month – that's a 29 percent increase from August 2018. The Titan, however, continues to struggle. Just 2,589 units were sold last month, a 45 percent drop compared to a year ago.

Equally troubling is that Nissan has been offering the Titan with discounts up to $6,000. Nissan needs to either give the Titan a dramatic mid-life refresh or consider leaving the full-size truck segment entirely. Meanwhile, a redesigned Frontier is just around the corner and, chances are, it'll be a formidable foe to the Ford Ranger, Toyota Tacoma, and the Chevy Colorado/GMC Canyon.

2017-2019 Nissan Titan Front Angle View via Nissan
2016-2019 Nissan Titan XD Rear Angle View via Nissan
2017-2019 Nissan Titan Rear Angle View via Nissan
2016-2019 Nissan Titan XD Front Angle View via Nissan
2017-2019 Nissan Titan Dashboard via Nissan
2017-2019 Nissan Titan Trunk Space via Nissan
2017-2019 Nissan Titan Storage via Nissan

Gallery

2017-2019 Nissan Titan Dashboard
2017-2019 Nissan Titan Trunk Space
2017-2019 Nissan Titan Storage
2012-2019 Nissan Frontier Infotainment System
2012-2019 Nissan Frontier Engine
15
Photos