Customers can also benefit. Read how.
The Nissan Titan and Titan XD don't sell in numbers anywhere near close to their Ford, GM, and Ram rivals from Detroit, but the Japanese automaker's full-size truck is still highly capable and meets the demands for many. Those consumers just need to be convinced to give the Titan a look before deciding on a final purchase. Right now is perhaps the best time of the year to do some cross-shopping.
CarsDirect says it obtained a bulletin Nissan sent to its dealerships announcing a major incentive to sell more Titans. Basically, Nissan is paying dealers serious money to sell as many as possible this month. Dealers will receive $1,500 per truck when moving 3-5 units and this bonus increases to $2,500 for the next 6-12 trucks. If dealers manage to sell 13 or more Titans they'll receive $4,000 per truck.
This sales drive is described as a "retro program" because the per-unit reward becomes retroactive to the first truck sold. Dealers who manage to sell at least 15 Titans this month could earn as much as $60,000. But how can consumers benefit from this? Right now, the 2021 Titan has one of the best financing deals for any truck from any automaker.
As we previously reported, buyers can be eligible for 0 percent APR for 84 months through January 4, 2021. Prior to Black Friday, the best rate was 2.9 percent. To compare, the lowest rate on the outgoing 2020 Ford F-150 is 3.9 percent for the same time period. Another factor buyers ought to know is that this incentive is really dealer cash, meaning dealers can pass it along to consumers by way of lower prices or simply retain it as profit.
The 2021 Titan and Titan XD are mostly unchanged compared to the 2020 models, though there have been some slight price increases. For example, the cheapest trim, the Titan S King Cab 4x2 begins at $39,280 - a $390 difference. Regardless of trim, all Titans are powered by a naturally aspirated 5.6-liter V8 with 400 horsepower and 413 lb-ft of torque.
Nissan confirmed a few months ago it is discontinuing the Titan in Canada after the 2020 model year due to slow sales, but its US future remains secure; a significant update involving powertrain electrification is supposedly in the works.