And hopes to join an already competitive market.
As with most other major players in the motor industry, Nissan is looking to electrify some of the models in its lineup. The company has been looking at converting the Nissan Titan pickup with the help of Detroit-based startup Hercules Electric Vehicles. The two companies will be looking at trading parts, with Hercules making use of the Titan platform for its own pickup truck, while Nissan will benefit from its electric powertrain technology. Currently, talks are still underway, and the plan could potentially fall apart, but if Nissan wants to make any sort of impact on a market that is already getting crowded it needs to move fast.
Currently, manufacturers such as GMC are rolling out the much anticipated Hummer EV Pickup which will boast 1,000 hp from a four-motor drive system; Rivian is getting ready for action with its R1T truck' and of course who can forget the upcoming Tesla Cybertruck. Partnerships between upstarts and established manufacturers aren't anything new, with Ford investing $500 million into Rivian last year, and the deal between Nissan and Hercules could offer great savings for both companies. This move will also position the Nissan Titan as an eco-friendly truck and help boost sales of an otherwise forgettable model.
The current Nissan Titan is powered by a gas-guzzling 5.6-liter naturally aspirated Endurance V8 engine producing a beefy 400 hp and 413 lb-ft. Power is sent to the wheels via a nine-speed automatic and will achieve 16/22/18 mpg. Not only will an electric powertrain be more environmentally friendly, but it is likely to increase key performance figures such as towing capacity, an important number in this class. As for Hercules, the company is planning on producing its first pickup, the Hercules Alpha, starting in mid-2022. We hope this deal goes through for Nissan's sake, as the market is only going to get more competitive from here on out.