Nissan wants to make advanced safety tech standard equipment on its best-selling models by 2021.
Advanced driver aids such as lane keeping assists, blind spot detection, and forward collision warnings are becoming increasingly common for new models, but they are typically offered as expensive optional extras in technology or safety packs. Nissan wants to change this, however, by offering advanced safety tech as standard equipment on its best-selling models by 2021 to help reduce and prevent the most common types of collisions.
"Our philosophy is to bring Nissan Intelligent Mobility technologies to market in our most popular and affordable vehicles," said Denis Le Vot, chairman, Nissan North America. "Safety Shield 360 combines six advanced systems to give models like Altima and Rogue a class-leading package of technologies that can improve safety and the overall driving experience for Nissan owners.”
Nissan Safety Shield 360 features front, side and rear sensing technologies, including Automatic Emergency Braking with Pedestrian Detection, which uses forward-facing radar and camera technology to track vehicles and pedestrians and can give audible and visual warnings and apply the brakes to help avoid or reduce the severity of frontal collisions. Lane Departure Warning alerts the driver of drifting between lanes with audible and visual cues, while High Beam Assist automatically switches to low beam headlights when it detects a vehicle ahead and switches them back on accordingly.
Side sensing technologies include Blind Spot Warning and Rear Cross Traffic Alert, which warns the driver about approaching vehicles when reversing out of a parking space. Rear Automatic Braking also helps the driver detect stationary objects when backing up and applies the brakes if necessary.
According to the Insurance Institute for Highway Safety, cross traffic alert reduces crashes by 22 percent, while the combination of rearview cameras and sensors reduces crashes by 42 percent and adding rear emergency braking reduces backing crashes by 78 percent. That’s a significant reduction compared with vehicles that have none of these features.
Nissan will start rolling out its Safety Shield 360 safety package as standard equipment on SV and SL grades of the 2019 Rogue, 2019 Rogue Sport and the all-new 2019 Altima, which all go on sale this fall.