What's on the chopping block? Read on.
Nissan is currently in the middle of an aggressive new product offensive for the US market as part of its turnaround efforts. The Japanese automaker has faced a troubling financial situation for some time but after significant efforts, the worst might be behind it. However, expect some US model lineup changes to happen as part of the new Nissan Business Advantage plan. The initiative, described as "a one-stop shopping solution for companies of all sizes with a full lineup of Nissan vehicles," though three specific models won't be included.
The Nissan NV Cargo, Passenger, and NV200 vans will all be dropped from the lineup next summer "in order to focus on core products." Sales for all three will continue throughout the year in North America until all inventory is gone.
Despite their discontinuation, Nissan is confident other vehicles in its lineup can still meet the needs for any business owner. "From three Nissan Frontier pickups for a pest-control business to several Nissan Rogues for pharmaceutical representatives to make doctor calls, Nissan provides customized vehicle solutions for nearly anyone," said Michael Colleran, senior vice president, Nissan U.S. Marketing and Sales.
The new Business Advantage Plan enables participants to financing and incentive options, on-demand delivery from dealerships, priority service, and easy billing. What's more, all current Nissan vehicles qualify for the program, although we find it hard to imagine seeing a GT-R serving as, say, a plumber's vehicle.
With its three-van lineup soon to be gone, current owners eventually looking for replacements will have two basic choices: stick with Nissan or shop elsewhere. Within Nissan's surviving lineup, the most likely best suited NV replacement will be a truck, specifically the Frontier or Titan (whose future may also be in doubt), or an SUV crossover like the all-new Rogue. Fortunately, a completely redesigned Frontier is just around the corner.
But still, van customers are typically quite committed to this segment for a number of understandable reasons. The fact that Nissan will soon be done with vans in North America may not sit well with them.