North America Is Now Bugatti's Biggest Market

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We like them fast and the opposite of subtle.

Auto sales crashed in 2020 due to a multitude of reasons, mostly having to do with the pandemic. Now that we're slowly climbing out, we've seen record sales from automakers across the globe in the first half of 2021. Stockpiles are now shrinking due to the chip shortage, but Bugatti, like many other automakers had record breaking first half of the year and has named North America it's biggest market.

That title was historically held by Europe, but the US is coming back with a vengeance. Now, we can't say how many cars the company actually sold, because it doesn't break out sales like that. It's Bugatti, it doesn't have to do anything it doesn't want to.

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"These excellent results are, in large part, due to our engaged dealer network in North America," said Cedric Davy, chief operating officer of Bugatti of the Americas. "Following the virtual debut of the Chiron Pur Sport, we brought the car to dealers across the region, where they were able to demonstrate the qualities of a completely new offer from Bugatti - a vehicle focused on agility and even faster acceleration, rather than top speed. In fact, 70% of Pur Sport orders came from customers who are new to the brand."

The Chiron Pur Sport, which came out March 2020, is the handling model. Limited to just 60 examples, it has a higher redline than the Chiron, weighs less with a titanium exhaust and features stiffer springs and revised damper tuning. It's quad-turbocharged W16 remains, delivering 1,479 hp and 1,180 lb-ft of torque.

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Bugatti also says that its Chiron Super Sport, just revealed June 8, is generating interest in North America, and it expects another record for the entire year of 2021. The Super Sport is based on the record-breaking Super Sport 300+ but a little toned down for public usage. It does keep the bump in power, which means 1,580 hp, but it will be limited to 273 mph. From a standstill it can reach 124 mph in 5.8 seconds and 186 mph in 12.1 seconds.

Even though the brand had record sales, don't think you'll be seeing a bunch of these at your local market. It builds a little less than 100 vehicles per year, so even if they sold every one in the US, it would still be a rarity to find one on the road. So enjoy the pictures.

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