Sales are still increasing.
Despite the global pandemic causing significant economic hardship for many businesses, automakers are already bouncing back. Hyundai, in particular, had a fantastic sales month in June, and now that exactly half of 2020 is in the books, the company appears to be back to full strength.
Hyundai delivered 57,677 vehicles in July 2020, which is a shocking one percent (the largest gain in the auto industry) increase compared with 57,340 vehicles in July 2019. Of Hyundai's 53,555 retail units, SUVs represented 67 percent of the mix.
The 2020 Hyundai Palisade was a significant factor in the company's success, much like its corporate sibling, the Telluride has been for Kia. It was not the company's best-selling model, but Hyundai sold 8,404 units of the Palisade in July 2020 compared to 4,464 in July 2019. Hyundai has now sold 44,859 units of the Palisade in the first half of 2020, compared to just 4,847 at this point in 2019, as the model went on sale late in the year.
Much like other automakers, Hyundai's compact crossover led the pack, with the Tuscon garnering 10,922 sales in July and 68,863 units year-to-date. The Santa Fe ranked second with 9,296 units while the Elantra came in a close third with 9,283 units.
Of Hyundai's portfolio, only the Palisade and Venue (which didn't have any sales last year) are up in sales compared to 2019, though 2020 has been far from an ordinary sales year. The Kona, though down for the year, also performed well with 7,077 units sold in July 2020 compared to 6,377 in July 2019.
"Achieving an overall sales increase despite the ongoing pandemic is a tremendous accomplishment and speaks to the depth and quality of our product lineup and resiliency of our dealers," said Randy Parker, vice president, National Sales, Hyundai Motor America. "Our inventory levels are stable and customers are able to find the Hyundai vehicle that best suits their needs. Hyundai dealers have been outstanding partners in responding to the pandemic and helping put customers at ease. In a Hyundai survey of vehicle owners, 95% said adopting cleaning protocols is important and 87% of Hyundai owners surveyed that visited a dealership recognized Hyundai's Clean Assurance standards. There is still uncertainty in the economic conditions moving forward, but we will remain laser-focused on the customer."