There's simply money to be made. A lot of money.
We all know Ford did its best to prevent things like this from happening, but the draw of a quick and relatively easy profit is too hard to avoid for some. The Ford GT is not something readily available to order from a dealership. Instead, one must apply to purchase the $450,000 supercar. Ford wants these owners to be so-called brand ambassadors. The GTs are supposed to be driven instead of being locked up in storage for future investment purposes.
Prospective owners need to convince Ford they intend to bring their cars to public events such as Cars and Coffee. John Cena, for example, didn't do this as he quickly resold his GT at a profit not long after taking delivery.
And now the first GT to arrive in Europe is up for auction. This 609-mile 2018 Ford GT is listed for sale by Bonhams but unlike Cena, its owner can now legally sell it because the two-year sales embargo has just ended. The guy wasted no time. It's not hard to understand why. Bonhams estimates the final price could fall somewhere in between $810,000 and $1,000,000.
In other words, the seller will very likely double his or her money. Not a bad return on an investment after only a couple of years. Despite being powered by a 647 horsepower twin-turbo V6, the GT has been a huge draw ever since it debuted.
Ford even decided to increase production following unexpected high demand, but there are still plenty of ultra-wealthy owners who applied and were rejected. Now that the two-year ban is coming to an end for the first production round of GTs, now's their chance. And in all likelihood, this second group of owners will continue keeping these cars for investment purposes.
There's nothing Ford can do about it, but that's the free market for you.