Some great deals are to be found.
The world of fast BMW M cars has never looked so good: from coupes all the way through to midsize SUVs, BMW's range of M cars offers class-leading dynamics and breathtaking performance. There's a catch though: you will pay dearly for the privilege. Cars such as the BMW M8 Competition Coupe cost $146,000, and even the smallest M car, the M2 Coupe, goes for $45,800. The coronavirus has seen BMW cut rates across its entire lineup, and even the hallowed M cars have seen a reduction in price which means that now is the best time to buy.
BMW's most expensive, and best performing range of cars are now offered with a combination of low-interest loans and cash incentives worth up to $5,750.
Cash incentives however are limited to only a few models in the lineup. The 2020 X3 M and X4 M, both highly capable SUV performance cars, are the only two models on offer with a $5,000 APR credit applied to MSRP. This is along with a 0.9% interest rate for 60 months. There's more good news: if you're a current BMW owner, or if you are looking to switch from a competing brand, BMW will offer you an additional $750 bonus.
The bad news is that these cash incentives are not available for cars such as the M2 Competition Coupe, X5 M, X6 M, and M8. Buyers can still take advantage of the 0.9% financing offer on these cars, however.
Prospective buyers should be aware that these discounts are exclusively available when financing a car. When leasing, the cash incentives aren't nearly as enticing. For example, the mighty BMW M5 Sedan is offered with a $2,500 discount when buying, but that offer falls away when leasing.
What makes this offer so attractive is the combination of cash discounts and low-interest rates. Most competitors also offer cash discounts on certain models, but BMW goes one step further by offering promotional financing. So if you've been looking at getting behind the wheel of an M car for some time, now might just be the perfect time to bite the bullet and get one. Do note that prices will vary by region, and examples listed here are based on Californian rates. The current offer ends on June 30.