OFFICIAL: 2024 Ford Mustang Dark Horse Price Starts At $57,970

Pricing / 13 Comments

And pricing for the entire 2024 Mustang lineup has been revealed.

Pricing for the 2024 Mustang lineup, including the newly-introduced Mustang Dark Horse, has been posted on Ford's website. The base EcoBoost Fastback 'Stang starts at $30,920, excluding a $1,595 destination fee. A 2023 Mustang EcoBoost starts at just $27,770, meaning this new model sees a sizable $3,150 price increase. Part of this cost can be explained by the automatic transmission, which is now standard after previously being available as a $1,595 option.

Stepping up to the EcoBoost Premium costs $36,445, while the Premium Convertible is the priciest four-cylinder model at $41,945. The Premium trim adds niceties like a larger infotainment screen and customizable digital gauge cluster.

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As for the V8-powered Mustang GT, prices have only gone up by $1,755 over the 2023 model. Buyers will pay $41,495 for a base GT, $46,015 for a GT Premium, or $51,515 for a GT Premium Convertible.

And now let's talk about the Dark Horse, the highest-performance Mustang variant that will be available at launch (until a Shelby model arrives). The Dark Horse starts at $57,970, which aligns with previously leaked reports. This is a little more expensive than the current Mustang Mach 1 ($55,570), which the Dark Horse is meant to replace. So far, there is no pricing information for optional extras like the available carbon fiber wheels or the Dark Horse Appearance Package with Recaro performance seats.

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We'll have to wait for Ford to open up the configurator to see exactly how much each trim will cost with optional extras. As a reminder, the EcoBoost Mustang gets a 2.3-liter turbocharged four-cylinder engine producing 315 horsepower, while the GT uses a 5.0-liter V8 with 480 hp. The Dark Horse includes an even more powerful V8 producing 500 hp that can be mated to a special Tremec six-speed manual which is not available on the GT.

The 2024 Mustang goes on sale in the summer of 2023, but the first car has already been sold. VIN 001 of the Mustang GT production run crossed the auction block at the end of January, where it raised $565,000 for charity. Mark-ups are bound to plague early models of the new generation, so get used to seeing high prices for the next while.


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