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Official: A Bugatti SUV Is Not Happening

Industry News

Great, now Bugatti can focus on supercars.

SUVs have become such big business in 2019, even exotic automakers like Bentley, Lamborghini, and Rolls-Royce have jumped aboard the SUV bandwagon. Aston Martin and Ferrari will soon jump into the fray with SUVs of their own - Aston's will be called the Varekai while Ferrari's will go by the name Purosangue. Very few automakers can resist the temptation to build an SUV and even Bugatti considered a hyper SUV based on the Chiron.

But it appears that's not now in the plan. In a public statement, Bugatti President Stephan Winkelmann finally put an end to the SUV speculation by saying, "there will be no SUV from Bugatti." He also added that "an SUV would not do justice to the brand or its history."

Fans of the Bugatti brand can now emit a sigh of relief, knowing that the storied brand won't tarnish its heritage by building a sports utility vehicle. Those who may have been hoping for a quad-turbocharged SUV with nearly 1,500 horsepower, we are sorry to disappoint you with this news. Winkelmann admitted that "speculation is rife and the time appears to be appropriate," but followed McLaren's example in ruling out an SUV.

Instead of an SUV, Bugatti will focus on coach built cars like the recently introduced Divo. "Automobiles from Bugatti combine the best of two worlds, as the Chiron and Divo impressively demonstrate: a hypercar with 1,500 PS and 1,600 newton-meters combining performance and easy driving, but at the same time featuring a pronounced feeling of luxury and very high comfort. This is an unparalleled combination in the world of the automobile," said Winkelmann. "Top speed alone is not the top priority for Bugatti. Our cars can do more than accelerate incredibly powerfully and drive very very fast."

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Even though an SUV has been ruled out, Bugatti may still be working on a new model. We would love to see a production version of the Galibier sedan concept, though a plug-in hybrid model could also be on the table. Winkelmann has said he doesn't believe electric motors can match Bugatti's W16 engine, so an all-electric supercar looks to be ruled out for now.

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