Big news today from Sant'Agata, Italy.
Supercar companies like Lamborghini face some of the biggest hurdles when it comes to decarbonization. But when there's a will there's a way. The Italian marque's CEO Stephan Winkelmann has just announced the three-part plan called "Direzione Cor Tauri," or Towards Cor Tauri, aimed at gradually eliminating carbon emissions. For those unfamiliar with astronomy, Cor Tauri is the brightest star in the Taurus constellation. The keyword here is "gradual" because dropping internal combustion engines won't happen overnight.
Here's what Lamborghini intends to do. This year and next will be about celebrating the combustion engine. As previously announced, two new V12 models will be revealed later this year, one of which is rumored to be an Aventador or Sian-based Countach homage special edition. The Lamborghini Sian, Winkelmann noted, already kicked off the company's "electrification journey."
This will really begin to kick into gear in 2023 when the first series-production hybrid is launched. No specific details about it were announced, but we suspect it'll be the updated Urus featuring a plug-in hybrid setup. By the end of 2024, Lamborghini pledges its entire lineup will be electrified, including Huracan and Aventador successors. Lamborghini aims to reduce its vehicles' C02 emissions by 50 percent by early 2025. This will require a significant investment of more than 1.5 billion euros, the largest ever in the company's 58-year history.
And then there'll be perhaps the biggest change in Lamborghini history: an all-electric model will debut sometime in the second half of the decade. Based on the image of a covered vehicle shown in Winkelmann's speech (skip to the 15:34 mark), it certainly looks like it'll be a 2+2 model based on its stretched proportions.
Winkelmann didn't say outright whether it'll have two or four doors. The company insists its first-ever EV will have "remarkable performance" and will be ranked "at the top of its segment." This won't be the last Lamborghini EV but rather the start of a new era.
"Lamborghini's electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," Winkelmann said. "Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory."
Big changes are happening at Lamborghini but we can rest assured the raging bull is far from dead. It's just being redefined.