Chrysler is set to end Ram Dakota production due to slow sales.
According to The Detroit News, the Ram Dakota is ending production this week, nixing what the UAW fears to be about 150 hourly jobs and 39 temporary positions at Chrysler's Warren Truck Plant. Chrysler says that if the layoffs are going to happen, the workers would likely be reassigned to another operation. According to Chrysler CEO Sergio Marchionne, the Dakota will most likely be replaced with a "lifestyle vehicle" in the style of the Honda Ridgeline.
The logic for ending the Dakota's run makes sense, considering Chrysler only sold 13,000 units last year. Just for comparison, Dodge sold 177,000 Dakotas back in 2000. We're not totally surprised by this decision, since even Ford is no longer going to continue selling the Ranger in the U.S. However, we hope that Chrysler moves ahead sooner rather than later with this "lifestyle vehicle."