After a three-year hiatus, the iconic show is returning.
Something that this year's Consumer Electronics Show showed us was how much more exciting a live display of cars and technology is. The Chrysler Airflow Concept, for example, was able to generate a lot of love with its physical presence in Las Vegas. Now, an official announcement regarding the return of the Detroit Auto Show has finally been made. It looks like the historic event will be returning to Huntington Place (formerly TCF Center) in September this year.
This relaunch comes after a three-year hiatus that has plagued the show due to the COVID-19 pandemic. The announcement was made by the Detroit Auto Dealers Association (DADA) which also confirmed that the event would take place from September 14-25. The first two days will be the media and tech segments. These will be followed by a charity preview on the 16th and then a public opening which will run from the 17th to the 25th.
Additionally, the organizers will be setting up city-wide activations outside of Huntington Place. The show has promised to highlight a wide range of vehicles, the technology enabling global mobility and the electrification race, and Michigan's position as a mobility and technology incubator. It has also pledged to embrace and grow underserved communities through broadened benefits to charities and will provide free outdoor activities during the show.
"We are proud to return to downtown Detroit and to work with Mayor Duggan and the city of Detroit again," said Rod Alberts, executive director, DADA. "Capitalizing on everything we've learned over the past two and a half years, we are uniquely positioned to bring a dynamic, engaging, experiential show to Detroit in 2022."
Just last month, it was revealed that the organizers had hatched a $9 million plan to bring the Detroit Auto Show back to the people. This effort was led by a selection of Detroit lawmakers who pushed for a one-time grant. This amount forms part of the Legislature's $795 million spending bill.
The Detroit Auto Show was canceled in 2020 due to the aforementioned health risks, so everyone involved was happy to see that there was a dedicated effort to bring it back this year. The money spent to revive the event was just to get the operations moving again, according to House Appropriations Committee Chairman Thomas Albert, R-Lowell. He also insisted that the show is important to the state of Michigan, but this shows the importance of this event to the community. Here's hoping there's no reason to cancel it again.