The teaser looks all-wheel drive, but will it be a Charger, Challenger or something else?
Dodge is associated with insanely powerful, gas-guzzling, tire-smoking V8 muscle cars like the 840-hp Dodge Challenger SRT Hellcat Demon. But as the auto industry shifts towards electrification to reduce global emissions, the American automaker has to adapt to the times. We've joked before about the prospect of Vin Diesel driving an electric Dodge muscle car in Fast & Furious, but this could be a reality sooner than you think.
During the Stellantis EV Day, Dodge confirmed it will launch "world's first full battery electric muscle car" in 2024. The announcement by company boss Tim Kuniskis came outside the Dodge family mansion, where a row of classic and contemporary Dodge muscle cars were on display.
Swapping the automaker's legendary HEMI V8 with an environmentally-friendly electric powertrain may sound sacrilegious, but embracing electrification will inevitably allow Dodge to push the performance beyond the limits of the combustion engine. "If a charger can make a Charger faster, then we're all for it," said Kuniskis.
"Our engineers are reaching a practical limit of what we can squeeze from internal combustion innovation," he said. "They know we know that electric motors can give us more. And if we know of a technology that can give our customers an advantage, we have an obligation to embrace it." Kuniskis added that Dodge "doesn't view EV technology as a revolution, but instead as a natural evolution of the modern muscle car."
In the video, Dodge says it "will not sell electric cars" but "will sell American eMuscle." Presumably, Dodge's electric cars will be sold under this moniker. Underpinning the electric Dodge muscle car will be one of four new dedicated flexible EV platforms providing ranges of between 300 and 500 miles and fast charging of 20 miles per minute, but no specific technical details were revealed for Dodge's electric muscle car.
It's not clear if Dodge's first EV will be an electric version of the Challenger or Charger or a new model entirely. At the end of the video, we get a sneak peek at the design, which features retro-inspired cues. The illuminated badge appears to be a take on Dodge's Fratzog logo from the 1960s and 1970s and the grille looks like a homage to classic Dodge muscle cars from the 1960s. The car shown in the video is also performing a four-wheel burnout, so it presumably has a dual motor setup at the very least. No doubt we'll learn more about the future of electric Dodge muscle cars soon.