Mustang Mach-E

Make
Ford
Segment
SUV

Ford Motor Company has announced it will increase production for several of its most in-demand models at manufacturing plants across North America along with hiring additional workers. The Mustang Mach-E, F-150 Lightning, Transit, E-Transit, Bronco Sport, and Maverick are all slated to see their respective production outputs boosted. At the same time, the Blue Oval says it's "studying ways" to increase F-150 Hybrid production, also due to high demand.

"We have had a strong start to 2023 sales and we are moving to fast-track quality production," said Kumar Galhotra, president of Ford Blue. "Increasing production benefits both our customers and our business."

This production boost has already begun, starting with the Mach-E. This past week, the automaker nearly doubled the EV's hourly production rate following changes made at the Mexican assembly plant.

Ford is now targeting 210,000 units by year's end. The Mach-E continues to bring new customers to the brand, with over two-thirds coming from the competition.

The Bronco Sport and Maverick are set to see a production increase of more than 80,000 units this year alone due to high demand in North and South America. The Maverick, Ford proudly points out, was the No. 1 small truck in America last year. The F-150 Lightning, whose production won't begin again until March 13 following battery issues, will triple this year. Ford says we can expect 150,000 units from the Rouge Electric Vehicle Center by the end of 2023.

Last month, a total of 3,600 units were sold, and that's on top of the 15,617 examples sold in 2022. The all-electric truck's overall production increase requires a $2 billion investment at three Michigan plants and 3,200 new union jobs. The Kansas City Assembly Plant, home of the Transit and E-Transit vans, will get another production crew in April to help increase annual production of 38,000. This $95 million investment also adds 1,100 union jobs.

As for the F-150 and F-150 Hybrid, the automaker did not specify how it'll increase production at the Dearborn Truck Plant in Michigan but, at the very least, we know it's coming. This makes sense given that the F-Series has been America's best-selling truck for 46 years straight with no signs of this changing.