Anyone who thought a compact, unibody-based pickup truck with a standard hybrid powertrain wouldn't sell is dead wrong. The Ford Maverick is a smash hit for the Blue Oval. Rivals like GM and Stellantis are left shaking their heads as to why they didn't build small and affordable trucks of their own beforehand. You snooze, you lose. Turns out Americans love trucks of all sizes and the Maverick is even luring in crossover drivers who desire something different.
That all being said, Maverick Chat claims it learned from a dealership source that the Maverick Hybrid is no longer available to order. It's that popular. CarBuzz reached out to Mike Levine, head of Ford North American Product Communications, for clarification.
"That's correct. Due to high demand, we are now fully reserved on Maverick Hybrid. Ordering will reopen next summer," Levine told us.
This does not appear to be a case involving a lack of semiconductor chips but rather first model year demand is higher than expected. It's not a bad situation for Ford to be in but there will certainly be many frustrated buyers. But the bottom line is this: the entry-level, $19,995 base price FWD hybrid model is the one people want. The Maverick can also be powered by an optional 2.0-liter turbocharged four-cylinder EcoBoost with 250 horsepower and 277 lb-ft of torque.
The hybrid's 2.5-liter Atkinson cycle inline-four, paired to an electric traction motor, produces 191 hp and 155 lb-ft of twist. It's also paired to a CVT, an usual choice for a truck. Those who want AWD and the eight-speed automatic gearbox will have to upgrade to the larger engine.
Knowing that the hybrid is the one people want, we wouldn't be surprised to see Ford significantly crank up production volume for next year. Those who've recently placed an order now might find themselves waiting longer than planned for delivery. Ford will probably reach out to them in the near future if there's a delay. The Maverick is assembled alongside the also new Bronco Sport at Ford's Hermosillo, Mexico production plant.