OFFICIAL: Ford Mustang Will Debut In The Perfect Place

Sports Cars / 11 Comments

After an insider report suggested it, Ford has now confirmed the 7th-gen 'Stang's debut.

Previously, a company insider came forward and said that the new Mustang would debut in Detroit at the city's Motor Show in September. At the time, Ford spokesperson Mike Levine said that "the all-new, seventh-generation Mustang is on the way, and we can't wait to share more details soon." Evidently, that time has come, with Ford officially confirming the car's debut.

The 2023 S650 Ford Mustang, the car's seventh generation, will debut on September 14th at the Detroit Motor Show, as the Ford insider originally stated. For has also announced a handful more details, calling the debut "THE S7AMPEDE."

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"Mustang is the world's best-selling sports car because there's one for everyone - from an EcoBoost convertible to 5.0-liter V8 GT fastback coupe," said Jim Farley, president, and CEO, of Ford Motor Company. "Now it's time to for a new stampede of owners, fans, and employees to welcome the next chapter in Mustang's legacy - the seventh generation, which will be our best yet."

If you're planning on being in Detroit for the 'Stang debut, Ford has planned the day out for Mustang enthusiasts. The vent takes place at Hart Plaza in Detroit, just off Woodward Avenue, an important street in Detroit car culture and America's first paved road (it's also the location of Dodge's Roadkill Nights). Unfortunately, Ford hasn't given details on the festivities just yet, saying only that the debut will start at 8:00 PM Detroit time.

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Ahead of The Stampede, Ford will kick off another event, "a cross-country adventure with all six generations of Mustang" the brand will call The Drive Home. Ford will expand this annual road trip to the Detroit Auto show and invite all Mustang owners, as well as anyone else who wants to tag along on the trip.

The Drive Home kicks off September 6 at LeMay, America's Car Museum, in Tacoma, Washington. From there, the trip will cover nine states and more than a dozen stops, ending at Ford's HQ on the 14th, just in time for The Stampede.


If you're a Mustang owner and keen on doing the drive (or part of it), you can register now via The Stampede's website. "We are honored to partner with Ford for The Stampede, rallying Mustang enthusiasts across America to promote the reveal of the all-new Mustang," said David Madeira, vice chairman of America's Automotive Trust.

"Our annual, cross-country road trip, The Drive Home, is a partnership with the Detroit Auto Show created specifically to celebrate America's love affair with the automobile. And The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about." Ford will also live stream the Mustang's debut on Facebook if you're unable to attend.


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