As the king of bespoke models, it should come as no surprise that Rolls Royce has chosen to unveil a new one-off paint job and interior as a breaking-news reveal at the Geneva Motor Show. The Rolls Royce Phantom Serenity is all about the paint, the dazzle and the glitz, quite the opposite than its Serenity nameplate would suggest. In fact, the car boasts the most expensive paint job in the history of paint jobs. The three-stage pearl effect mother of pearl finish is hand-polished for 12 hours to create this hypnotizing "silky" effect.

The interior and exterior play an elegant game of mirroring, with the two-tone exterior, applied by a squirrel hair brush, echoed an opulent one-off interior. The Chinese silk-inspired interior has been hand woven in a process that takes approximately two hours per meter, with various shades and colors being blended into a high quality fabric with a gleaming Smoke Green hue. In London, the blossom motif – designed by Haye and Lusby and also Chinese embroidered – has been painstakingly applied. Then, each petal was painted by hand, culminating in 600 hours of work for the Serenity's central panel.

Add in some Smoked Cherrywood, Arctic White leather, bamboo cross-banding and more mother of pearl echoed in the clock and instrument panel, and the outcome is brilliantly finished interior that blends Chinese silk and Japanese blossoms into a one-of-a-kind, painstakingly made luxury sedan.