It's the EV that paved the way for Audi's electrified future.
Audi has revealed some stunning EVs recently. These include the A6 e-tron concept, the Q4 e-tron, and the e-tron GT. The latter will do battle with the Porsche Taycan. But before all of these vehicles, there was the original e-tron SUV, Audi's first EV. Audi Brussels has been manufacturing the e-tron since 2018 and has just achieved a major milestone with the completion of the 100,000th e-tron.
The specific model was an e-tron Sportback 55 S Line quattro finished in Daytona grey, ordered by a customer from Belgium. The e-tron Sportback, of course, followed as a more emotively styled version of the e-tron SUV with its coupe-like lines.
Last year, sales of the Audi e-tron and e-tron Sportback jumped by almost 80 percent. In doing so, the e-tron emerged as the best-selling premium SUV globally to come out of Germany. In the US specifically, e-tron sales increased by 10% last year.
"I would like to express my gratitude to all the employees who contributed to the successful launch of this premium electric car for their commitment, expertise, and enthusiasm," said CEO of Audi Brussels, Volker Germann. "The worldwide electrification of the Audi brand could only begin due to their monumental efforts."
With the success of the e-tron, Audi will feel more confident about its bold electrification strategy that will unfold over the next few years. Even core models such as the Audi A4 and A5 are set to transition to all-electric power in forthcoming generations. That's no surprise since Audi said it will no longer develop new combustion engines in an effort to keep up with the more stringent Euro 7 emissions standard.
In the years and decades to come, the strong-selling e-tron will come to be recognized as one of the brand's most significant models ever, demonstrating that Audi's pillars of quality and luxury could thrive even in the absence of a conventional powertrain.