Chiron Pur Sport

Make
Bugatti
Segment
Coupe

The only Bugatti Chiron Profilee in the world has set a global record for the most expensive new car sold at auction, with the winning bid coming in at €9.7 million ($10.76 million at current exchange rates) during the RM Sotheby's event in Paris, France. That figure does not include VAT, so figure about €12 million ($13.1 million) all in. An unknown percentage of the proceeds will go to several charities.

Bugatti CEO Mate Rimac, who took over the top job from Stephan Winkelmann in late 2021, proudly announced the news on his personal Facebook page. We don't know the identity of the buyer at this time, and we would not be surprised if they wish to remain anonymous.

The bespoke Chiron Profilee, which can be described as the Porsche 911 GT3 Touring of Bugattis, was unveiled just before Christmas. It features an 8.0-liter quad-turbo W16 engine with a total of 1,479 horsepower and 1,180 lb-ft of torque, which is the same output as the Chiron Pur Sport, itself limited to just 60 examples.

The Profilee essentially combines the Pur Sport's hardcore attitude with several beautiful aesthetic touches such as the ducktail rear spoiler instead of the former's massive six-foot-wide fixed rear wing. But it's still a Chiron, after all, and performance is quite something.

Thanks to shorter gear ratios than the Chiron Sport, the Profilee will make the 0-62 mph sprint in just 2.3 seconds, 0-124 mph in 5.5 seconds, and 12.4 seconds to 186 mph. Top speed clocks in at 236 mph, whereas the Pur Sport manages a 217 mph maximum.

Bugatti engineers also dabbled with the chassis by changing the chamber angles of the wheels on the front and rear axles, and added harder springs with a front-heavy balance. These springs are 10% stiffer compared with those on the Chiron Sport. The rear axle boasts a 50% more negative chamber, resulting in improved grip in turns without sacrificing any driver comfort.

Bugatti opted for a lovely exterior color, called Argent Atlantique, and it was developed exclusively for this final Chiron. No other Chiron has it. You'll find exposed carbon fiber tinted with Bleu Royal Carbon on the lower part of the car.

The wheels are also bespoke and were manufactured and tested specifically for the Profilee. Inside you'll find the familiar Chiron interior layout that features heavy amounts of leather, carbon, and solid aluminum - all of which require hours of handcrafting. The Profilee, because of its special status, is the first Chiron with a woven leather finish found on the dashboard, door panels, and center console. Bugatti says over 2,500 meters of leather strips were required to make that happen.

A black anodized frame inlay is located in the center console to further mark the Profilee's special #501 status.