One-Off Ferrari Roma Celebrates 30 Years In China

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Three decades ago, the automaker delivered its first-ever car to a customer in Beijing.

In celebration of its 30th anniversary in mainland China, Ferrari has crafted a one-of-a-kind Roma inspired by The Red Dragon.

Now one of the marque's biggest markets, the company only entered the country three decades ago when it delivered a 348TS to one lucky customer in Beijing. To mark the occasion, Ferrari's exclusive Tailor Made program worked with Chinese designer Jiang Qiong'er to create a vehicle that reflects both China's and Ferrari's heritage.

The Sanusilver Matte paintwork is uplifted by contrasting Rosso Magna Glossy, the latter of which is inspired by traditional Chinese carmine red. A stripe flows over the Roma's sleek bodywork and is inspired by classical Ming Dynasty furniture. The two-tone color scheme is uplifted by sporty carbon fiber sills with a subtle red pinstripe.

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Other nods to Chinese tradition include a key case finished in red and gold-spotted Boluo lacquer. This process is an ancient technique that produces a beautiful textured finish. Inside, you'll find a dedication plate with the Chinese characters for "30".

Coated in gold, the plate features inlaid jade, both of which are significant in Chinese culture. Gold represents good fortune and wealth, while jade is symbolic of gentleness and purity. Qiong'er has gone the extra mile and designed an exclusive lifestyle package that Ferrari describes as a "collection of multi-sensory pleasures that embody the quest for quality and style."

It consists of an ebony cigar box, an inkstone ashtray, cashmere blankets, and a set of four aroma diffusers (one for each season).

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There's even a Chinese checkers set fashioned out of leather and agate, along with a tea set and a tea tool set finished in the same Boluo lacquer treatment as the key case. As you'd expect, the interior has been trimmed in rich red leather that extends to the door cards, dashboard, and center console. The seats feature a grey stripe, mirroring the exterior.

Changes have been limited to the exterior and interior, with the engine remaining untouched. That's no problem, though. Thanks to a brace of turbochargers, the 3.9-liter V8 engine produces 612 horsepower, which allows the Italian GT car to hit 62 mph in a scant 3.4 seconds.

Last year, Ferrari created a one-off Roma to celebrate Japanese heritage. Like the example seen here, it's a superb blend of Italian design and traditions from the culture it honors.

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While the brand's history in China started with just one 348TS, Ferrari has since expanded its presence in the economic superpower. Following the delivery of the inaugural supercar, a dealership was established in Beijing in February 1994. Fast forward to 2023, and the high-end automaker now boasts a staggering 21 dealerships nationwide.

As an aside, Ferrari has been active in Hong Kong (under British rule until 1997) since the 1960s and continues to enjoy strong sales in the Special Administrative Region.

With the arrival of the coveted Purosangue, we anticipate sales in China and the broader Far East will rise in years to come. And let's not forget the EV-loving Chinese consumer will likely lap up future Ferrari electric vehicles. The Maranello-based brand is set to grow from strength to strength in this important region.

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