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One-Off Maserati Levante Launches New Custom Program

2019 Geneva Motor Show / 2 Comments

Modenese automaker reveals its first “One of One” creation in Geneva.

Most of us would count ourselves fortunate for the opportunity to own a vehicle as luxurious and powerful a the Maserati Levante. But for those looking for something even more special, the Trident marque has launched a new "One of One" customization program that aims to turn the automaker's high-end vehicles into rolling embodiments of personal taste.

Maserati revealed the first such creation at the Geneva show this week – a custom Levante for winemaker Allegra Antonori. The Centro Stile Maserati worked up her luxury crossover in special tri-coat green paint with dark-chrome trim.

The interior of Antonori's Levante also features unique Pieno Fiore aniline oil-tanned leather with no surface finishing, crafted to improve with age, and ornamented with button-tufted embroidery. It's offset by carbon-fiber trim with copper wire woven in and a high-gloss finish, and underscored by mohair wool carpeting. The visual approach is said to have been inspired by the Antinori winery and surrounding Tuscan countryside.

The program is similar to what other automakers already offer – like sister-company Ferrari's Tailor Made framework and rival Porsche's Exclusive Manufaktur – and stands to broaden Maserati's appeal among its most discerning clientele.

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Alongside the vintner's unique creation, Maserati also showcased the Launch Edition of the Levante Trofeo in Geneva. It's limited to the first 100 units of the 582-horsepower, eight-cylinder performance crossover, and comes in one of three colors including Rosso Magma, Giallo Modenese, or matte Blu Emozione (shown). The special edition also gets painted brake calipers behind 22-inch alloys, and a full-grain leather interior with a choice of top-stitch colors.

The Italian automaker also revealed a new woven leather upholstery option called Pelletessuta, developed by partnering clothier Ermenegildo Zegna, and displayed on yet another Levante and on a Quattroporte sedan.