US sales of the Nissan 370Z were down by 99.3 percent in Q2 2021.
There was a time when Nissan was in serious trouble, but thankfully the Japanese automaker is making a remarkable recovery. As part of its recovery strategy, Nissan is focusing on increasing its presence in the all-important North American market and reducing operations in Europe. Judging by Nissan's Q2 sales results in the US, this strategy is paying off.
Between April and June this year, Nissan sold 298,148 units in the US, an increase of 68 percent compared to the same period last year. In the first half of the year, Nissan's US sales totaled 546,764 units, a 39 percent increase from the same period in 2020.
Nissan's best-selling model in the US during Q2 2021 by a huge margin was the Rogue, with 95,569 units sold - a 102 percent increase compared to Q2 2020. This isn't surprising since the Rogue was redesigned for the 2021 model year as part of Nissan's strategy to introduce six all-new or updated models of the US market by the end of this year.
Likewise, the all-new Sentra is proving to be a huge success for Nissan. In Q2 2021, sales of the redesigned sedan were up by 104 percent with 40,621 units sold compared to 19,908 in Q2 2020. Sales for the Versa and Leaf were also up by 146.9 percent and a whopping 358 percent respectively.
Nissan's sports car sales, on the other hand, make for grim reading. In Q2 2021, sales of the Nissan GT-R in America dropped by 30 percent with 49 units sold. The Nissan 370Z fared even worse - Nissan only sold five Z cars in America last quarter. Worryingly, this is a dire 99.3 percent drop compared to the same period last year, when 749 cars were sold.
Thankfully, its replacement is just around the corner as the production version of the Nissan Z Proto is due to arrive at US dealers very soon. It can't come soon enough, because Nissan's Z sports car brand clearly needs a revival.