Ford's midsizer is killing the sales game this year.
The current Ford Ranger hasn't been around in America for all that long and already it is seeing its limelight stolen by the Maverick, but despite the fact that the model we get is a little dated, it's performing remarkably well. Yes, Australia gets some really cool versions of the pickup that we don't have access to, including the Raptor X, but while we wait for the new Ranger to be launched, the current version is outselling some pretty big names from Nissan, Jeep, and Chevrolet. According to recently-released second-quarter sales figures, the Ranger has grown in popularity across the Americas.
Ford Authority reports that the Ranger has seen increased sales during the second quarter in the US, Canada, Mexico, and Argentina, although there was a decline in Brazil. In the US, Ranger deliveries totaled 34,205 units, an approximate 37% increase from 25,008 units in Q2 of 2020. For the year-to-date, the Ranger saw a 27% increase to reach 58,371 units. Things were similar in Canada where 4,125 deliveries were made in the second quarter of this year - a massive 82% increase compared to the 2,267 units sold there in Q2 of 2020. The YTD figures increased by 57% too, reaching a total of 6,223 units.
These figures mean that the Ranger outsold the Jeep Gladiator in the US, as well as the Nissan Frontier and Chevrolet Colorado with the GMC Canyon rounding out the top five. However, there's still work to do at Ford, as the Toyota Tacoma once again ranked at the top of the sales charts, selling more than double what the Ranger managed and a whopping 139,296 units so far this year. These figures mean that the Tacoma held 42% of the market share, while the Ranger managed 20% and the Gladiator claimed 17%. The Frontier and Colorado each hold 9% of the pie, while the Canyon has 3%. Not bad for an aging vehicle, but let's see how the next-generation Ranger does.